Adrienne Lahens

Adrienne Lahens is a recognized leader in the creator economy and generative AI landscape. During her nearly four years at TikTok, she led high-impact initiatives at the intersection of creators, brands, and AI. She built and scaled the TikTok Creator Marketplace (now TikTok One) from inception, developing it into a global platform that empowers over 2M creators and revolutionizes brand/creator collaborations across 24 markets. Shen then pioneered generative AI innovations, launching TikTok Symphony, pushing the boundaries of creativity at scale from ideation, to production, and optimization. Given the importance of responsible AI, Adrienne founded the TikTok Symphony Collective, an AI advisory board with industry leaders from major brands and agencies as well as top creators.

Throughout her career, Adrienne has been at the forefront of digital transformation, architecting solutions that advance branded content and creator collaborations across emergent formats and platforms. As Chief Operating Officer at Influential, she drove 10x growth and established partnerships with over 60% of Fortune 500 brands by proving the efficacy of creator marketing. At BuzzFeed, she played a pivotal role in developing their early native advertising model and branded video strategy.

Adrienne's expertise has positioned her as a sought speaker at major industry events, including Cannes Lions, SXSW, and CES, where she shares her insights on the evolving digital landscape. She has been recognized as AdAge Leading Women and Variety’s Digital Innovators, and featured in leading publications and research reports spanning TechCrunch, Digiday, eMarketer, and Forrester.

Adrienne's mission centers on democratizing creativity and empowering brands and creators with cutting-edge solutions. She brings deep expertise in scaling creative technologies, building creator ecosystems, and navigating the rapidly evolving AI landscape. Currently, she publishes "The Imagination Age," a newsletter exploring the intersection of creativity, technology, and human potential, while advising select companies, and producing cutting-edge content at the frontier of generative AI. 

A New York native, Adrienne lives in Los Angeles with her husband Olivier and their two sons.